Solewhat @ 1Utama

Solewhat’s new retail space at 1 Utama explores modularity through a restrained palette of galvanized steel and warm timber. At the core of the design is a custom display system — a grid-like structure that references traditional joinery while offering the flexibility required of contemporary retail. The shelving rhythm defines the spatial order, anchoring the store with both function and form. Industrial yet tactile, the material pairing creates a quiet tension that reflects the brand’s street-meets-lifestyle identity. Ambient lighting softens the experience, guiding circulation and drawing attention to curated product moments throughout. Conceived as a long-term framework rather than a seasonal fit-out, the space offers adaptability without compromising spatial clarity or craft.